Okay, so I’m in a crappy mood. I love writing, I love seeing my book up on Amazon, and the biggest awesomeness was seeing my book on Audible.com, but I hate promoting!
Someday, when I’m rich and famous, I will hire a person just to do it for me so all I have to do is be my wonderful writer self. Oh, how I wish I could just be an ‘artist’ and do nothing but write, but like 99.9% of all writers out there, I have to be a businesswoman too.
So, here goes with my little lecture to everyone else out there that whines about it, or just doesn’t do it.
If you don’t get seen, you won’t get read.
Sure, you will probably pick up a few readers that love you and seek you out every time you have a release, but that’s not going to bring in enough money to live on.
First off, I’m a total introvert. I’m shy, and speaking to a group of more than about 10 makes me stutter and stammer and turn red (I have horrible skin for public speaking) and one time actually came close to a full-blown panic attack. So, the main thing I learned is to do what I’m comfortable with, not what everyone tells me to do.
My dear friend Kate Austin is the biggest extrovert I know. She could, and does, talk to everyone she meets. I actually love being with her because she does all the talking and I can just sit there looking cute. *grin* She used to tell me I should do readings, doing this and that, speak in public. She finally stopped (after years). Not sure if she realized how bad I am at it, or just gave up on me.
I don’t do public speaking if it can be avoided. I’ve sat on panels, and I’m actually pretty good answering Q&A questions, but as for standing up and saying “this is me, this is what I do and why I’m wonderful” that just doesn’t happen.
I’m a writer, so I write! That’s right. 98% of my promotion is done in writing. Newsletter, blogs, emails. If I can sit down at my computer and promote myself, I will, and do. I still hate it, because I could be having way more fun writing. I prefer my imaginary worlds to the real one most of the time. But I can do it, and I force myself to do it because my imaginary worlds won’t become reality in publication if I don’t sell them.
This week has been a pain because I’m promoting two new releases at once, from two separate publishers. While one publisher has very specific guidelines to follow—which really make it much easier!—the other expects the authors to find their own promotional resources.
Grab every opportunity. One publisher sent me an email and asked if I wanted to do a blog on Oct 15 at a site I’d never heard of. I said yes! I’ve completed my newsletter for the month and sent it out. I’ve written three blog posts that will go up this week—besides this one. I’ve posted on my personal blog, and updated my two Web sites. I still need to get over to my Yahoo group and do the stuff over there.
Remember to check links. If you send someone something to post, if the links don’t work, readers most likely won’t pursue.
Basically what I’m saying is, no matter what your comfort level, you MUST promote your publications or they won’t get read, which means they won’t get bought, which means you will forever be a broke, starving artist.
End of rant. Back to writing up promotional material. *sigh*
PS! Always put your tags at the end of every single thing you send out!!! *grin*