When I first decided to create my own publishing company, I was filled with enthusiasm. It was like saying, “Hey kids, let’s put on a show…” or “A Book Festival can’t be that difficult to…” No, wait. I really should have thought this one through more.
I’m publishing my second digital book this week. According to everything we know, the second time you do anything, it should be easier. After all, you are experienced. That’s the way we think, but sometimes there are complications.
So, here are few things I learned on my adventure to publishing Whistle Down the Wind.
• Be prepared. I didn’t plan for all the work it would take to support my pseudonym. My evil twin is very demanding. She needs her own website, her own Facebook page, business cards, bio, author photo. You name it, this gal apparently needs it. I knew this book would be released under a different name, but I did a poor job of preparing the necessary marketing support.
• Understand that every timeline you create will probably need to be extended. When I submitted this book to my editor, I planned a December release. I pushed that release date forward several times, eventually settling on March 10th. I needed to be more realistic about the amount of time it takes for revisions.
• When you are trying to publish a book is not a good time to learn how to use new software. I want to have some print copies for reviewers. So I’ve tried to teach myself how to use CreateSpace. It’s challenging. I send the book to them, the “Inside Reviewer” tells me what’s wrong. I try to fix it, and that apparently creates a new problem. At least the automated reviewer has endless patience. I discovered I do not.
• A Blog Tour means you must write blogs. Of course – I knew that, but kept telling myself that I’d get to that. I had time. Now I have less than a week to write a LOT of blog entries. I have my topics; at least I did that in advance. But given the endless opportunities to do other things, (see the above), I didn’t take advantage of the time I had to research and write blog entries.
Despite all the trials and tribulations of giving birth to this work, I really do enjoy the process of presenting my book to the world. I like controlling my own career, making decisions about cover art, design, editing, etc. But the reality is that this path is not for everyone. It’s a very “hands-on” experience, and in the weeks that I’ve been preparing the book for release, I haven’t been creating any new work.
And of course as writers we know, after the book we just published there is the “next book” we will create.