Fundraising is a serious business.
Over the past couple of months, I’ve been actively promoting an Indiegogo crowd fundraiser to support a young man diagnosed with leukemia. Joshua Moore is the 21-year-old son of independent author friend, Maxwell Cynn.
The goal is to raise $10,000 by May 30, 2012. As at this writing, we are slightly over the halfway mark.
You can get the details at: http://www.indiegogo.com/indiesuniteforjoshua OR where ever you see this widget.
A lot of people have worked tirelessly to spread the word. Many have donated—some have donated multiple times. The response of independent authors, filmmakers, and people who want to help a worthy cause has been phenomenal.
Why am I telling you this?
Because fundraising is a serious business, and serious businesses require key ingredients.
We have two important ones:
(1) A worthy cause
(2) A network of supporters growing by the day
As we move toward the second half of the campaign, I’d like to highlight what I consider to be the cornerstone of every successful business—Perseverance. I won’t lie. The next couple of months will be tough.
Many have told me they wished they could do more. My response has been simple: “Keep doing what your doing. It adds up, and it’s all helping.”
Crowd fundraising is about using the strength of a “crowd” to meet a goal. Though we are thrilled to receive large donations, the campaign is set up to allow for small donations from a large number of sponsors. We accept ANY dollar amount, and it ALL helps.
We also understand not everyone can donate money, however, if you donate your time, your goodwill, and spread the word, then you’ve possibly connected the fundraiser to someone who is able to donate money. You play an important role in helping to meet our goal.
Many of the Indiegogo campaigns go into their final weeks less than 50% funded, and yet, they end up meeting and surpassing their goal with mere hours left on the clock because they refused to give up.
I’ve been part of some of these campaigns, and the excitement in those final minutes is an adrenalin rush like I’ve never felt. Coming together with like-minded people from around the world to support a cause is pure poetry.
I leave you with a quote from someone, whom I admire, as much for his tenacity as his brilliance.
It’s not that I’m so smart; it’s just that I stay with problems longer.
Please donate what you can at: